As smartphone adoption continues to rise at outstanding rates, marketers are looking to take advantage of some new opportunities. At the forefront of this trend is location-based networks, like Foursquare and Path. If you’ve been thinking about mobile in your marketing plans, here are some things you should consider when it comes to location-based networks.
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Last night the bv02 team (including our newest team members) made our way out to Scotiabank Place to cheer on the Senators as they took on the New Jersey Devils in one of their final home games of the season. With the Devils directly ahead of the Sens in the standings, this game had a [...]
Last week ComScore reported that the average Google+ user only spent 3 minutes on the site in January. This was immediately met with comparisons to social media giant Facebook, whose users averaged almost 7 hours a month on their site. Likewise, Pinterest managed 89 minutes, Twitter received 21 minutes, and LinkedIn got 17 minutes. Even the lowly MySpace received more traffic from their users, with an average of 8 minutes during the month. Sounds like the demise of Google+, doesn’t it.
It’s true. We’ve been searching for a graphic designer for quite some time now. Our recruitment efforts brought us all over the World where we finally found Daniel Bianchi in Brazil. Ok, maybe he moved to Canada first and we found him right here in Ottawa, but the other story is so much cooler, isn’t it? But he is Brazilian, we swear! Either way, we can’t tell you how happy we are to have Daniel on board.
$3.5 million. That’ll raise a few eyebrows. That’s also how much some companies are spending on one 30 second TV spot during the Super Bowl. Sounds a bit insane, doesn’t it? Then again, it is The Super Bowl – arguably the best entertainment event of the year. In fact, Super Bowl 45 in 2011 drew an estimated 111 million viewers in the US alone. Now that’s and audience. But as far as ads go, we all know what to expect. Budweiser, Pepsi and General Motors will inevitably make a splash, engaging the male-centric audience with cheap laughs and sex appeal. Some things just don’t change. In fact, over the last ten years, those three companies have spent a combined $897 million on Super Bowl advertising alone.
Ah, acronyms. They are supposed make things easier, and shorter. Right? Then how come there are so many ridiculous web acronyms out there? What do they all mean? Just say what you want to say! Are people really that lazy that they can’t type an extra 12 letters? Most of the time, people end up having to explain what the acronym means, so it’s really not all that efficient.
Earlier this week Google launched a new way to securely login to your Google Account on public computers using QR codes and your smartphone. Simply visit accounts.google.com/sesame on the public computer where a QR code will be generated
…Jason Faber! That’s right, we’ve hired our second “Jason”, and 16th member of the bv02 team. 2011 has certainly been a year of spectacular growth here at bv02, and we couldn’t be happier to have Jason on board!
Fresh snow in the morning, ginger bread flavoured everything and shiny lights at every store front. The holiday season is official upon us. A time of generosity where we give back to those less fortunate than us. In that spirit, bv02 has decided to make a difference this holiday season by helping out those [...]
